CucumberLove in Every Thread

Cucumber Kidswear, one of the leading national brands in India,
has always ensured that every product manufactured is given undivided
attention and care, just like that of a mother for her child.
This TVC showcases how compulsive it is for the mother to have her child
in front of her eyes every split second, not allowing her baby to avoid her
'nazar'; here a parallel is drawn to how every garment is made at Cucumber.

RollickCold War

The nostalgic brand of frozen desserts from Kolkata was to be relaunched in its new avatar, promising 'an innovative and pocket-friendly brand of ice cream for every ice cream lover'. This led to the campaign idea of 'Thanda Judhho' or 'Cold War' which showed members of a family, belonging to different age groups, fighting over an ice cream, bringing out the child-like side prevalent in every person. This was extended to a TV Commercial, outdoor and point-of-purchase collateral.

SouthwindsA Happy Community awaits you

The objective was to communicate that there is a thriving community at Southwinds, and that one should not miss the opportunity of joining the fun. Following the visual language of phase I of Southwinds, no elevation was shown, rather the 'action' and 'life' existing at Southwinds was portrayed through the 'hands' of various people-in-action.

SouthwindsLife Evolves

A residential project in South Kolkata, Southwinds positioning revolves around the concept of 'Life Evolves'. With the promise of offering amenities that ensure hassle-free living for the residents, the Southwinds campaign spelt out various everyday situations and how they would be easy to handle with the project's well-thought out offerings.
The campaign did not feature a project elevation – unusual for any real estate communication. This was extended to a series of outdoor and print, also social media.

Shyam SteelFlexi Strong

Shyam Steel TMT shifted from category advertising to branded advertising through its positioning of 'Flexistrong' which stands for 'flexibility and strength'.
The campaign featured the brand ambassador Virat Kohli showcasing his matchless strength and flexibility as a cricketer. These qualities rubbed off onto the TMT Bars from Shyam Steel.
This was extended to a TV Commercial, outdoor, print and point-of-purchase collateral.

Heart & Soul

The need was to communicate the extreme characteristics of a woman, the Heart and the Soul – a woman who is bold and confident as well as demure and graceful. The face of the brand Heart & Soul being the acclaimed actor Kalki Koechlin from Bollywood, the campaign was a series of contrasting shots of Kalki portraying the 'Heart' and the 'Soul' of a woman.

Packaging

Digital